As you know, Real Estate’s a competitive industry. So, in order to win, you need to be at the top of your game, and you absolutely have to be able to provide your vendors with a ton of genuine value.
When we talk about value here, we’re talking about what you, as a real estate agent, can offer to your vendors in exchange for their hard-earned money. Your commission might be 1% or 3% but either way, the value you give to your clients is based on the level of service you give to your supplier’s contacts, with the final result being the sale of their home, at a price which they’ll be happy with.
Something that’s often over-looked when it comes to serving your clients is how well you spend your marketing dollars. How much actual marketing-power are you able to get out of your marketing budget?
When you’re competing with other agents, how well you spend your marketing dollars will be a key factor in determining how likely you are to attract positive attention from various vendors as compared your competition. Thus, this should be a key part of your listing strategy.
Good real estate photography is at the core of every single successful real estate campaign. Thus, you want to ensure you’re giving your vendors priceless value when it comes to photos. After all, these photos will be all over the internet, the photo boards, the brochures, social media, newspapers, and more, as the main representation of the house, so they should be top-of-the-line.
So, how much should real estate photography in Melbourne cost?
There are really only two types of real estate photography which should form the basis of your campaign, those are daytime and twilight photos. Sure, there are others as well, like aerial photos, and services like virtual furniture, but for the purpose of this article we’re going to focus on daytime and twilight photos, as they’re the most important.
So, when we’re comparing photography services, there are several “key factors” we have to look at first and foremost. They are:
● The number of photos you’ll receive.
● Type of photography.
● Quality of the photos.
● Turn-around time.
● The packages and options of each given photographer.
Our research has shown that the average number of photos in Melbourne for a daytime shoot is between 10-18 images and the prices ranges from about $100 to $330 for a daytime shoot with an average turnaround time of between 24 and 48 hours.
So, based on these numbers, you should be looking for a photographer who provides high quality photos (see our article on what constitutes high-quality) with a next day turn-around time at a price of between $180 – $220.
Our research shows that the average number of photos in Melbourne for a twilight shoot is between 15-25 images and the prices range from between $250 – $500, with an average turnaround time of between 24 and 48 hours.
So, based on these numbers you should be looking for a photographer who provides high–quality images with a next day turn–around time at a price of between $350- $440.
While in this article, we just focused on daytime and twilight photography, it’s also important to consider that each photographer has their own packages and discounts they offer, so it’s important to make sure you’re comparing apples to apples when shopping around for a Real