Real estate is a competitive game, To win you need to be the best and provide you vendors with real value.
When we talk about value we are talking about what you as a real estate agent can provide your vendors in return for their hard earned money. Your commission might be at 1% or at 3% but the value you give your clients is based on the service you give, your supplier contacts and the final result being the sale price of their home.
One often overlooked aspect is marketing dollars, How much budget do you get from your vendors to market their home for sale?
When competing for a listing vendors will compare your value vs the value of what your competitors provide, so having the best possible marketing for you money while remaining competitive should be part of your listing strategy.
As real estate photography forms the basis of every single real estate campaign you want to ensure that you are getting your vendors value when it comes to photos, after all the photos are on the internet, the photo board, the brochure social media and news paper.
So how much should real estate photography in Melbourne cost?
There are really only two types of photography for real estate that forms the basis of a campaign, sure there are other types like aerial photos and associated services like virtual furniture but for the purpose of this article we will look at daytime photography and twilight photography.
So when comparing photography services you need to factor in these variables.
- Number of photos
- Type of photography
- Quality of photos
- Turn around time
- Every photographer has their own set of packages and options.
- So how much is a daytime photo shoot in Melbourne?
Our research shows that the average number of photos in Melbourne for a daytime shoot is between 10-18 images and the prices range from between $100 – $330 for a daytime shoot with an average turnaround time between 24-48 hours.
So based on these numbers you should be looking for a photographer that provides high quality images (see our article on what constitutes high quality) with a next day turn around time at a price of between $180 – $220
Our research shows that the average number of photos in Melbourne for a twilight shoot is between 15-25 images and the prices range from between $250- $500 for a twilight shoot with an average turnaround time between 24-48 hours.
So based on these numbers you should be looking for a photographer that provides high quality images (see our article on what constitutes high quality) with a next day turn around time at a price of between $350- $440
While this article just focus on daytime and twilight photography its important to consider that every photographer has their own packages and discounts that they offer so its important to make sure you are comparing apples with apples when shopping around for a real estate photographer.
In closing its not always about price you need to ensure that you have a photographer that easy to work with and understand the needs of your business, price should always be second to this.