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BlogReal Estate Marketing

Daytime or Twilight?

By July 1, 2019 August 8th, 2019 No Comments

Daytime or twilight?  Its the like the old elpaso advert… Hard shell or soft shell tacos!

Well if only it was that easy to choose.   So apart from daytime photo shoots are shot in…you guessed it the daytime and twilight photos are shot at night, what else is different and when should you use daytime real estate photography and when should you use twilight real estate photography?  Never fear im going to lay it all out for you and tell you about the exciting topic of choosing real estate photography.

So in my experience most real estate agents are either twilight kinda guys/gals  or daytime kinda guys or gals, occasionally you get the odd the real estate agent that likes to share the love around.

Lets jump straight into it with daytime real estate photgraphy, the good the bad the ugly!

Daytime photography is where it all started, if you have been in real estate for over 15 years you will remember using your offices new top of the range digital camera from dick smith to take photos of your listings, you probably thought they looked pretty good back in the day (google one of your old listings and send it to us !)

A common misconception is that daytime photos are generally considered the no frills budget option for listings or when you can’t squeeze any marketing dollars out of your vendor.

The truth is daytime photos do have their place and can be beneficial over twilight photos in may circumstances.

For example a house that has amazing water views from its windows might actually look better during the day, or a rural farm on acreage with green paddocks and shedding will look better during the day  compared with twilight photography.

Here is a list of where daytime photograph can be beneficial.

  • Rural properties
  • Hobby farms
  • Listings with budget constraints
  • Development sites when the house is a bulldozer job
  • Vacant land
  • Homes by the water with water views

Generally daytime photos can be just as effective as twilight photography.

day to dusk before

Twilight Photography

Twilight photography is considered daytime photography older cooler brother.  It costs more, it generally looks more attractive and its used on more expensive properties.

In recent years it has been the trend for most listing agents to gravitate towards twilight photography, when daytime photography was the norm, twilight photography was considered the more expensive option and a clever option to make listings stand out over daytime photography.  Twilight photography generally does stand out over daytime photography and  there is some pyscology behind it.

Human nature studies (no not the band) indicate that back in our primal archaic days that when the sun would drop below the horizon and you were down the bottom of the gully finishing your days hunting you would look up on the ridge line and spot your cave with your big glorious orange fire burning and contrasting against the twilight deep blue sky.

So when we look at a twilight photo the warm windows resemble the fire, the house resembles the cave all set against the blue sky background.

day to dusk after

Which ever option you decide, just make sure you choose the right option to suit the property that you are listing.

If you would like to discuss what option is best then please give Vince at Property Snaps a call on 0408 559 555 and he will be more than happy to give you a recommendation.