Copywriting
THINK BIG!
It doesn’t matter if your a small one man/woman agency or a massive 30+ staff office. Whenever a property is listed, you always need words to accompany the photos. Big marketing companies have been employing the use of professional copywriters for years. Now Property Snaps offers this service to everyone.
How does it work?
When our photographer goes out to the property, they fill out an electronic data sheet for the property using an Iphone or Ipad. In addition to the photographers observations and pro-former questions, the photographer will need to ask the vendor and/or agent a series of detailed questions.
Once the electronic form has been completed, it is uploaded electronically to our professional copywriter who will then begin researching the property - based on the photographers information, photos, google area information, satellite images and council information.
Once the copywriter has all the information, they can start to design some creative writing that encompasses all the information. At various times throughout the creative writing process, the copywriter may speak to the agency or vendor to get feedback on how they would like to market the property.
How Long Does It Take
Generally from start to finish, it takes around 2-3 days to produce an effective copy. However, in some cases it may be less than 48 hours.
What kinds of text do you provide?
We provide the following versions of text as part of our standard copywriting package:
- 4 Headings
- Long version of text for websites such as real estate.com.au and brochures
- Short version of text for web clips and newspapers.
- Allowance for 2 major changes to text based on agents brief
